
Growing consumer pressure for green products along with the promise of brand enhancement and greater market share mean that sustainability is the packaging megatrend that every company wants to tap into.
The metal tin packaging market has gone ‘back to basics’ – to what is good for the environment and good for Europe, marketing manager for Crown says.
The cardboard packaging market will continue to be driven by ecological aspects for 2013 but also increased interest in special effects, the CEO of PAWI Packaging says.