SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

Carmit launches private label vegan chocolate with rice flour

Post a comment
Douglas Yu

By Douglas Yu+

22-Feb-2017
Last updated on 22-Feb-2017 at 11:40 GMT2017-02-22T11:40:01Z

Carmit's new vegan chocolate is made with rice flour, cocoa butter and liquor to mimic milky flavor.  Photo: Carmit
Carmit's new vegan chocolate is made with rice flour, cocoa butter and liquor to mimic milky flavor. Photo: Carmit

Private label maker Carmit Candy has developed a dairy-free vegan chocolate, which it will debut at Expo West in Anaheim, California, next month.

The company said the dairy-free chocolate line comes in two varieties, including white chocolate and standard light brown milk-style chocolate, available in the formats of chocolate snacks, coins and buttons. All products are kosher certified.

Most vegan chocolate is dark

Carmit's VP of international marketing and sales, Adrian Sagman, said the company started developing the dairy-free milk chocolate about two years ago after seeing that most vegan chocolate in the allergy-free market was dark.

The new product also “follows two major trends of demand for more vegan items with the increase in vegan diets, and the dairy free lactose intolerance which has become more recognized and diagnosed," he said.

Sagman said the biggest challenge was to find the right ingredients to replace the milk flavor without using milk, and it turned out the product has a “much milkier” taste than other vegan chocolate in the market.

“...Here we use rice flour that is combined with our blend of cocoa butter and liquor to make the creamy texture,” he said.

Not confusing to dairy chocolate consumers

Carmit plans to bring the product to a large European grocery chain under its private label after the product debuts in Anaheim, according to Sagman, and it will adapt its packaging based on each country’s regulations.

Sagman added the current packaging is Carmit’s own brand image, and has not been available anywhere else. “It is to help us sell private label,” he said.

In UK market for example, the company has redesigned the name on the packaging to “Choc Bar – An Alternative to Milk Chocolate,” instead of the current “Milk Choc Bar” in order not to confuse consumers intentionally seeking dairy-based items.

Development in the US

In December, 2016, US lawmakers and congressmen urged the FDA in a letter to relabel plant-based products, saying that the use of the term “milk” by manufactures is “misleading to consumers, harmful to the dairy industry, and a violation of milk’s standards of identity.”

The letter also cited from a recent Nielsen survey that in the past five years, sales of certain plant-based [products] grew 250% to more than $894.6m. Meanwhile, sales of milk fell 7% in 2015.

The request has drawn support from the dairy industry, including the National Milk Producers, ConfectioneryNews’ sister publication, DairyReporter, previously reported.

Carmit said it would alter the label based on the most-up-to-date laws.

 Carmit has already started working on a new vegan chocolate recipes with an existing retail partner in the US, and is looking for more partnerships this coming year.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Related suppliers

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...