Breaking News on Confectionery & Biscuit Processing

Trends > Premium

China direct

Barry Callebaut targets China’s premium market with ‘refreshed’ range

Post a commentBy RJ Whitehead , 03-Apr-2017

Barry Callebaut targets China’s premium market with ‘refreshed’ range

Chocolate and cocoa supplier Barry Callebaut has increased its number of product lines available in China after seeing sales of its gourmet range doubling over the last four years.

Antoine de Saint-Affrique, its chief executive, said China’s gourmet chocolate market was on track to eclipse all others as more bakeries, hotels, restaurants and caterers move into the segment.

Speaking in Shanghai, he said: “China has the potential to become the biggest gourmet market in the world. The question is not if it will happen; only how fast it will happen

That’s why we are expanding our offerings in China for chocolate artisans, pastry chefs and other professional users of chocolate.”

Euromonitor International, the market analyst, has forecast lightning growth in Asia-Pacific’s chocolate market, while China’s US$2.8bn chocolate confectionery category could grow to some US$3.9bn by 2021. 

According to George Zhang, Barry Callebaut’s managing director in China, increasing disposable income among middle- to high-income consumers will drive growth in the premium category. This group is increasingly likely to buy expensive chocolates as gifts, while many are in the market for novel forms, he added.

Consumers are seeking new chocolate trends, for example chocolate with health benefits, new tastes such as green tea flavour chocolate and innovative chocolate forms for a variety of exciting chocolate experiences,” Zhang said. 

To meet demand, the Swiss company is planning a “refreshed” range of premium chocolate and cocoa products for professionals under its established European Callebaut, Cacao Barry and Carma brands, alongside its Van Houten Professional range. 

The company will target almost a dozen of China’s biggest cities and incorporate a digital marketing platform through the ubiquitous WeChat messaging app to “create a broader community of chefs and chocolatiers across the country, enabling them to upgrade their skills and to network with other professionals,” it said in a statement.

Our ambition as the global cocoa and chocolate leader is very clear: we need to be the market leader in every place that really matters, and China is clearly one,” De Saint-Affrique added.


Elsewhere in China…

Construction underway for new Firmenich plant in Zhangjiagang

Firmenich has begun construction of a new flavours plant in Zhangjiagang that it hopes will cut supply times for customers in its second-biggest market. 

Boet Brinkgreve, regional president of the privately owned Swiss flavours and fragrances major, said the new plant’s increased production will be “critical” for Firmenich’s future in China for a variety of reasons when it opens in 2019.

This cutting-edge plant is designed to not only increase our operational efficiency, but also to optimise our environmental footprint.” 

The plant, which will operate alongside existing manufacturing facilities in Shanghai and Kunming, will allow water recycling on site, and has been designed to recover heat from cleaning water and building ventilation. 

"By significantly increasing our flavour production capacity there, we are accelerating our customers’ access to our flavour solutions,” Brinkgreve added.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events


Access all events listing

Our events, Shows & Conferences...