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Trends > Premium

Clintons introduces own-label chocolate range

By Oliver Nieburg+

06-Apr-2017
Last updated on 06-Apr-2017 at 10:51 GMT2017-04-06T10:51:22Z

Cocoa Paradise is a range of 12 premium chocolate tablets. Photo: Clintons.
Cocoa Paradise is a range of 12 premium chocolate tablets. Photo: Clintons.

UK high street retailer Clintons has introduced a premium own-label chocolate range that includes single origin bars.

The greetings card retailer’s Cocoa Paradise range comprises 12 chocolate bars (100g) using cocoa from around the world such as Venezuela, Peru Madagascar, and Ecuador.

The luxury chocolate brand - in milk, dark and white - marks Clintons’ entry into chocolate.

‘Thriving’ chocolate market

The company said in a release it was “aiming to capitalize on the thriving [global] chocolate industry, which is expected to continue growing at an annual rate close to 5% until 2020”.

Photo: Clintons

The company said the move showed its commitment to expanding its confectionery range.

The retailer already sells own-label sugar confectionery under its sweet shop concept such as marshmallow lollipops and licorice.

It also stocks third-party gifting chocolates from brands such as Lindt, Thorntons and Ferrero Rocher.

A Cocoa Paradise bar is priced at £3 ($3.73) when purchased individually and £1.99 ($2.48) when purchased with a card.

The range will be available in Clintons’ 400 stores across the UK. The retailer says 30m people visit its stores each year.

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