Wrigley 5 gum launch targets UK premium category
Chewing gum giant Wrigley will target the premium category in the UK’s competitive gum market, rolling-out its “sense-stimulating, edgy” 5 gum for “stylish consumers”.
Set for a UK launch by June this year, the firm claims its 5gum ranks number two in the US in the premium category behind brand leader Extra.
“We are extremely excited about the launch of 5, a unique brand proposition which will capitalise on the consumer demand for premium confectionery products and new taste sensations,” said Toby Baker, marketing director at Wrigley.
The 5 range is available in cobalt – cooling peppermint, electro – tingling spearmint and pulse – crisp tropical flavours, complete with “embossed black gloss packaging and sharp eye catching bursts of colour”.
