Retailers rely on boxed confectionery as a key sales driver, according to a report from market researchers TNS.
The report says that in 2007 78 per cent of consumers purchased some form of boxed confectionery in the 12 weeks ending 30th December.
This was an increase from the previous year, although sales values dropped by 3.2 per cent.
Packs containing a single variety of confectionery were most popular, with a market share of 42 per cent and sales value of £146m.
Nestlé’s Quality Street was ousted from its position as the best performing brand by Private Label, with Cadbury’s Roses taking up the third position.