SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

Trends > Seasonal

M&M’s White Chocolate transitions from seasonal to everyday candy

1 comment
Douglas Yu

By Douglas Yu+

27-Mar-2017
Last updated on 27-Mar-2017 at 09:44 GMT2017-03-27T09:44:57Z

M&M's White Chocolate will hit US stores in May this year.  Photo: Mars
M&M's White Chocolate will hit US stores in May this year. Photo: Mars

Mars Chocolate will launch M&M’s White Chocolate as an everyday product at select food, mass, convenience and drug stores across the US in May, 2017. 

The product - previously sold only seasonally - will be available in 1.5-ounce packs that feature “the brand’s iconic colorful candy shells,” Mars said, and its packaging is distinct within the M&M’s variants with a white bag, which is to help consumers associate the packaging with the white chocolate flavor.

Available all year-round

“We’ve had white chocolate seasonal offerings and limited variants across Mars Chocolate brands in the past,” a Mars’ spokesperson told ConfectioneryNews.

“Fans of the brand will now be able to enjoy M&M’s White Chocolate all year-round.”

Confectionery companies recently have started bringing their well-performed seasonal products to their everyday portfolio, as market researchers previously suggested candy manufacturers should look beyond four major holidays : Valentine’s Day, Easter, Halloween and Christmas.

This site reported last year the premium chocolate company Lindt has repositioned Russell Stover as an everyday brand. Russell Stover has traditionally been a key Easter chocolate brand in the US.

Providing new flavors

Around the same time when M&M’s White Chocolate hits the US market, M&M’s Caramel , which Mars said was developed through a technology to inject caramel into M&M’s candy shells, will also be available across the country.

“We are always looking for new ways to give our consumers new tastes of M&M'S. M&M'S White Chocolate delivers on that commitment to consumers and provides them with choices,” Mars said.

1 comment (Comments are now closed)

Healty Bars

Be innovative towards creating a healty bar of chocolate, that would prompte healty consumption by the less fortunate health impaired persons.
Take a spin on marketing towards obestety with a brand encouraging consumption to reduce and increase use based on the flavernols contents.
Cancer patients love chocolate, ceate a bar.

Report abuse

Posted by Aneil Maharaj
28 March 2017 | 20h232017-03-28T20:23:53Z

Related products

Related suppliers

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...