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Cadbury mulls India cocoa supply strategy

09-Jun-2009

Related topics: Formulation

UK-based Cadbury is hoping to extend its presence in India with the confectioner reportedly set to use the country as a major regional production centre for its cocoa supplies.

Amidst recent hikes in import duties for commodities like cocoa in the Indian market, Cadbury is looking to set a target for complete domestic sourcing of beans in the country by 2015, according to the Financial Times newspaper.

Aside from trying to entice a growing number of Indian consumers to purchase its chocolate products, the report suggests the company will also look to encourage coconut farmers to begin cultivating cocoa as well to boost supply in the country.

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