Interactive packaging, functional gum, cocoa shortage warnings and research touting the benefits of chocolate, have all struck considerable interest over the last few months.
Grabbing your attention last May was Wrigley’s new chewing gum which claims to aid muscle function. It was singled out by Datamonitor Product Launch Analytics (PLA) team as one of the most innovative food products on the market. Read about it HERE .
Also engaging interest was a US study claiming that the consumption of cocoa flavanols may improve aspects of eye and brain function. Read about it HERE .
Mars caught your eye in June, when the confectionery giant predicted a major cocoa drought by 2020, warning the industry to expect a shortfall of more than one million tones of cocoa “unless more is done to promote sustainability” . Read about it HERE .
Another study this month claimed that chocolate component epicatechin can enhance performance whilst exercising. Read about it HERE .
Over the past week poeple have been busy tweeting about Cadbury’s new move into interactive packaging, as the firm dips its toe into the experimental waters of augmented reality. Read about it HERE .