LIVE FROM SWEETS AND SNACKS EXPO IN CHICAGO
Nestlé USA announced at the National Confectioners Association (NCA) show that the company is expanding its Nestlé...
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Live from Sweets and Snacks Expo in Chicago
At the Sweets and Snacks Expo in Chicago, new confection and snack products on display reflect what...
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Chocolate still rules the roost in Sweden, but two improbable sub-segments are set to help the sugar...
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Hershey has launched a new brand in China that will operate in what it has called the...
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Scandinavian confectioner Cloetta has acquired UK firm Goody Good Stuff and its unique gelatin free technology to...
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There is still a market for caffeine gums even after US Food and Drug Administration concerns prompted...
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Dispatches from Vitafoods Europe 2013
Adrian Sagman
vice president of international sales and marketing, Carmit Candy
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Dispatches from Vitafoods Europe 2013
Scott Bush
vice president of marketing, DuPont Nutrition & Health
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A legitimate trademark request, masked in hipocrisy
I can understand not wanting your trademark used without the disclaimer, but why throw in the laughable "marketing code" reference? Is Mars suggesting that eating candy bars somehow fits into an active, healthy lifestyle?
This seems like the candy world's equivalent of the "*Wink*Wink Don't mix with alcohol" disclaimers energy drink makers use.
Posted by Chris S
05 September 2012 | 17h32