Confectionery pins hopes on romance

- Last updated on GMT

Confectionery companies in the US are hoping that today, the day of
romance, could help lift lagging sales.

Confectionery companies in the US are hoping that today, the day of romance, could help lift lagging sales.

According to a survey by the National Retail Foundation, Americans, despite the recession, plan to spend an average of $95 (€108) for Valentine's Day gifts this year. Last year's average was $83.

Valentine's Day is not the top-selling holiday for the $24 billion confectionery industry, but it still makes quite an impact. This year, the National Confectioners Association expects nearly $1.1 billion in Valentine's Day sales, a $40 million jump from last year.

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