Indian producers of the synthetic red colouring allura red, used in the manufacture of soft drinks, have won an antidumping case in the US following investigations from the United States International Trade Commission (USITC) that resulted in the USITC ruling in their favour.
The case was opened in March this year when US colours company Sensient Technologies filed a petition with the commission on the grounds that imports from India of allura red colouring " are alleged to be subsidised by the government of India and are alleged to be sold in the United States at less than fair value," writes the ITC in a statement.
According to the commission, all four of its commissioners made negative determinations, and as a result, the investigations will end.
"There is not a reasonable indication that a US industry is materially injured or threatened with material injury by reason of imports of allura red coloring from India that are allegedly subsidised and sold in the United States at less than fair value," said the ITC.
Indian producers of allura red, such as Neelikon, will be relieved by the news. This synthetic colouring - otherwise known as Food, Drug, and Cosmetic (FD&C) Red No. 40 - is commonly used in products such as soft drinks, baked goods, pet foods and pharmaceutical tablets.