Confectioner giant Haribo is to distribute a new range of Pez confectionery in the UK featuring cartoon family The Simpsons. The launch follows a two-month burst of TV advertising for the brand.
The product will be made available to independent retailers from cash & carries and delivered wholesalers from September 2003.
"We regularly change the Pez line-up so that people can keep adding to their collections and, whenever we can, we look at introducing topical characters so that retailers can capitalise on the latest playground craze," said Helmut Mager, Pez managing director.
"Earlier this year we launched Jungle Book Pez to coincide with the launch of the Jungle Book 2 film, Pink Panther Pez in April and Winnie the Pooh Pez in June.
Each Pez dispenser comes with two refills and is available in a range of flavours including strawberry, lemon, orange and cherry. They are packaged with 12 dispensers in one display carton and 24 refills in one display carton.