Ay Caramba!

- Last updated on GMT

Related tags: Pez, Haribo

Confectionery giant Haribo is to distribute a new range of Pez
confectionery in the UK featuring cartoon family The Simpsons. The
launch follows a two-month burst of TV advertising for the brand.

Confectioner giant Haribo​ is to distribute a new range of Pez confectionery in the UK featuring cartoon family The Simpsons. The launch follows a two-month burst of TV advertising for the brand.

The product will be made available to independent retailers from cash & carries and delivered wholesalers from September 2003.

"We regularly change the Pez line-up so that people can keep adding to their collections and, whenever we can, we look at introducing topical characters so that retailers can capitalise on the latest playground craze,"​ said Helmut Mager, Pez managing director.

"Earlier this year we launched Jungle Book Pez to coincide with the launch of the Jungle Book 2 film, Pink Panther Pez in April and Winnie the Pooh Pez in June.

Each Pez dispenser comes with two refills and is available in a range of flavours including strawberry, lemon, orange and cherry. They are packaged with 12 dispensers in one display carton and 24 refills in one display carton.

Related topics: Processing & Packaging

Related news

Follow us

Featured Events

View more

Products

View more

Webinars