Joining the Elite

- Last updated on GMT

Related tags: Chocolate, Supermarket, Food

Israeli food giant Elite Industries has won a NIS 10 million
(€1.9m) contract to manufacture bittersweet and white chocolate
bars for British supermarket chain Sainsbury.

Israeli food giant Elite Industries​ has won a NIS 10 million (€1.9m) contract to manufacture bittersweet and white chocolate bars for British supermarket chain Sainsbury.

The company's chief executive Giora Bar Dea hailed the signing as a major coup for the business, and said that he hoped the deal would mark the start of a long business relationship with the supermarket.

The bid was won in the face of some stiff competition from other international confectionery firms including German private label supplier Ludwig, food giant Kraft and British chocolate maker Ashbury.

Elite said that supply of the chocolate will begin in December 2003.

Sainsbury​ is the UK's second largest supermarket chain after Tesco and has been operating since 1869. The group has 500 giant stores all over Britain and has an annual sales turnover of £15.3 billion (€21.6bn).

Elite Industries, one of Israel's leading food groups, manufactures and markets confectionery and other food products. The company has 17 plants - eight in Israel and nine abroad - with a total workforce of 4,900.

Elite Confectionery is the largest company within Elite Israel and incorporates chocolate, baked goods, sugar products and Max Brenner chocolates. The division operates two plants - one that produces liquid chocolate, while another that produces chocolate bars, chewing gum, packaged cakes and cookies.

The company's top confectionery product is Parra. The brand was recently upgraded and launched in a wider variety of flavours.

Related topics: Markets

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