Hershey takes legal action against publisher

By Staff Writer

- Last updated on GMT

Related tags: Hershey, Confectionery

One of the world's largest confectioners, Hershey, has successfully
taken legal action against a publisher who it says had unfairly
used the company's trademarks.

Hershey filed an injunction to prevent publisher Simon & Schuster Inc. from using its trademarks, such as an image of a chocolate bar, to promote the book "Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire and Utopian Dreams," which the confectioner had not approved.

In a statement Hershey said that it had not authorized, sponsored or approved the book and that the use of its trademarks and trade dress on the books dust jacket would mislead the public to believe otherwise.

The company had aimed to prevent the publisher from distributing the dust jacket and additionally pay for corrective advertising and damages.

However a settlement has now been agreed whereas the publisher will add a statement to the book's cover expressing that Hershey has not authorized the release.

The senior vice president of Hershey, Burton H. Snyder, said:

"We're pleased that Simon & Schuster Inc has agreed to add a clarifying statement to the book's cover. A similar disclaimer already added by online retailers on their websites will further help protect our trademarks and trade dress by making it clear that this book is not sponsored or licensed by The Hershey Company."

Hershey, with revenues in excess of $4 billion, is one of the largest confectionery companies in the world and is expected to releases it's forth quarter 2005 results later this month.

Related topics: Manufacturers, Hershey

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