A new study has shown that chocolate is one of the fastest growing sectors in the food industry alongside fruit and vegetables.
The results suggest that, while consumers are endeavouring to eat more healthily, the popularity of chocolate remains undiminished.
And more and more shoppers are combining healthy foods with luxury products.
Research director at TNS Worldpanel who carried out the research said: "The healthy eating messages are getting through and we are choosing more wholesome foods, but feel the need to then reward our good behaviour with a treat, such as a glass of wine or some chocolate."
Confectionery sales in Britain rose 6 per cent to £2.29bn (€3.38bn), according to the report which was commissioned by Marketing Magazine.
And confectionery company Cadbury was listed as third in the top grocery brands with annual sales of £495m (€731.6m) to £500m (€738.9m) - a 6 per cent increase.
The group, who produce brands such as Dairy Milk and Roses chocolates, was forced to recall seven of its signature brands earlier this year due to salmonella contamination.
Cadbury estimated a £20m (€29.3m) loss from the recall which dented British sales by 14 per cent.
Cadbury was the only confectionery company to make the TNS top ten grocery brands list in the survey.