Godiva invests in growth

By staff reporter

- Last updated on GMT

Related tags Investment Business

Confidence in growing sales has led chocolate maker Godiva, to
continue its relationship with administrators Accretive Commerce.

The luxury chocolate company is anticipating growth in the Godiva Direct business and, together with Accretive, will be investing substantially in the brand.

Godiva, which is owned by the US based Campbell Soup company, saw strong growth in the premium chocolate market this year which boosted sales across all ranges.

Now the company has said it wants to continue sales growth through investment in technology, process engineering and infrastructure.

The Belgium truffle maker said investment will include a new temperature controlled fulfillment facility.

Accretive Commerce CEO Hank Reeves said: "Godiva is a premium brand and the customer experience must be consistent with the brand promise. Our new agreement will prompt a series of investments in specialized capabilities that when combined with our continued focus on process excellence will ensure we continue to deliver a best in class experience to Godiva customers."

Under the terms of the agreement, Godiva and Accretive have agreed to extend their eight year partnership until 2012.

Accretive will be helping to manage the company's e-commerce and corporate business through IT, administration and account management.

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