Chocolate used in the manufacturer of the eggs may contain traces of nuts but Cadbury was quick to stress the products are safe for consumers without nut allergies. The chocolate maker has not said how much the recall will cost the company but it is expected to dent overall profits from the lucrative seasonal Easter market when the Creme Egg brand performs particularly well with a share of over 70 per cent in the filled egg market and a brand value of around £45m (€67.6m). Over 300 million of the eggs are produced each year and go on sale from January to Easter. Easter has commonly proved a boom time for confectionery manufacturers. According to the British Retail Consortium (BRC), Easter chocolate sales usually total around £440 million (€660.6m) - 10 per cent of the year's UK chocolate sales. Last year around 80 million Easter eggs were sold with a total value of £520m (€780.7m). This week's recall is the second in a year for Cadbury, who own the Flake and Crunchie chocolate brands and lost an estimated £30m (€44.5m) due to the discovery of salmonella in some of its UK products last summer.