Waste and taste concerns over Easter eggs

By Catherine Boal

- Last updated on GMT

Related tags: Chocolate

Consumer group Which? has placed retailers' own-label Easter egg
brands above those produced by market leader Cadbury in taste tests
conducted ahead of the lucrative holiday trading period.

The organisation said tasters preferred chocolate eggs from supermarkets Asda and Marks & Spencer to the Cadbury Triple Easter Egg Delight. Cadbury came last in both the milk and dark chocolate categories with some participants even claiming the milk egg was 'stale'. The damning result is a further blow to Cadbury who were forced to recall many of its Triple Easter Eggs in February, following possible contamination with hazelnuts which had not been declared on the labels. And it's not just the taste that has come in for criticism ahead of the holidays. Environmental organisation, Friends of the Earth, Scotland (FOE) has lambasted Cadbury for the amount of packaging on its core egg brands. In a survey of well-known brands, FOE found that in some cases, for every pound spent, consumers would be spending that amount or more on packaging that would eventually generate waste. According to the research, one of the worst Easter egg offenders in terms of this waste was Cadbury with around 68 per cent of the sale price going towards the packaging of its chocolate egg products. FOE Scotland's waste prevention coordinator Rosiaina Browning said: "Given that some 80 million chocolate eggs will be sold this year, that's a lot of cash and a lot of waste to be throwing away. "Consumers can still enjoy Easter, save money and reduce their impact on the planet simply by choosing their Easter gifts with care." ​Around £520 million will be spent on Easter eggs in the UK this year - resulting in an estimated 4,370 tonnes of cardboard and 160 tonnes of foil waste.

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