Thorntons recovers from sales slump

By Catherine Boal

- Last updated on GMT

Related tags: Chocolate, Types of chocolate, Marketing, Thorntons

UK luxury chocolate manufacturer Thorntons has managed to boost
sales after a difficult start to the trading year saw consumers
shunning the high street confectionery maker.

In the 14 weeks to April 14 this year, the company has seen sales grow 11.6 per cent to £48.3 million (€71m), prompting it to reiterate full year expectations. Like many confectioners, Thorntons felt the heat last summer with high temperatures dampening consumer demand and failing to rescue sales from a disappointing seasonal drop. Company results released in September last year showed operating profit falling from £10.4 million (€15.3m) to £7.3 million (€10.7m). Now, investment in core business appears to have paid off for the chocolate maker who introduced two new ranges - Organic and single origin chocolates - and focussed on the key seasonal markets of Mothers Day and Easter to revive sales. Experiencing renewed success is the company's online subsidiary, Thorntons Direct. A marketing drive based around the website has helped it boost sales by 17.2 per cent compared to a slight rise of 2.3 per cent in the brand's own high street outlets. Thorntons chief executive Mike Davies said: "Thorntons has made continued progress in the third quarter following a difficult start to the year. We are beginning to realise the benefits from the increased investments in our stores, the enhancement of our product innovation and the growth of commercial sales." ​The trading statement, released yesterday, includes Easter business which is traditionally a boom time for the company. This year greater innovation in packaging and gift items has spurred sales. Further partnerships with a greater range of retailers has also benefited the company, helping commercial sales to increase 55.1 per cent in the quarter to £11.2 million (€16.4m).

Related topics: Markets

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