Chocolatier finds novel way to target gift consumers

By Catherine Boal

- Last updated on GMT

Related tags: United kingdom

A UK luxury chocolate company has hit upon a innovative way to
capture the seasonal gift-buying market which is traditionally a
boom time for confectioners.

To mark the approach of Father's Day in the UK, food manufacturers Food is Art has launched an edible chess set - made entirely from chocolate. Available in either milk, dark or white Belgium chocolate, the gift set is priced at £40 (€58.77) and joins other chocolate constructions such as shot glasses, games and specifically created commission pieces. Father's Day falls on June 17 in the UK and is known as a strong trading period for premium chocolate makers, falling comfortably after the equally profitable Easter holiday. According to the British Retail Consortium, Father's Day is worth an estimated £1 billion (€1.46bn) to the UK retail sector with consumers each spending an average of £29 (€42.62) on their Dads. Creator of the chocolate sculptures, Prudence Staite said: "For those not wanting to buy traditional gifts this year, why not consider buying him something a little extraordinary?" ​ Food is Art specialises in chocolate sculptures from jewellery items to furnishings and games.

Related topics: Ingredients

Related news

Show more

Related products

Create sugar-less chocolate with Isomalt

Create sugar-less chocolate with Isomalt

BENEO | 10-May-2022 | Technical / White Paper

Almost 1 in 4 consumers in the US say the best way to control sugar intake is eating less sugar-full candy. But nobody likes to give up on a good tasting...

Sugar-Free Doesn’t Have to Be Boring

Sugar-Free Doesn’t Have to Be Boring

Glanbia Nutritionals | 15-Mar-2022 | Product Brochure

The use of bright or unexpected colors to attract consumer’s attention online has created a market for colorful food and drinks that can “go viral”. EdiSparklz...



Global Food Properties | 03-Jan-2022 | Product Brochure

Located in Western Colorado, this 278,400 square foot chocolate confectionary plant features high-volume production infrastructure including purpose-built...

Related suppliers