News briefs: Gummies, labels, vitamins and Thorntons

By Charlotte Eyre

- Last updated on GMT

Related tags: Nutrition, Confectionery, Thorntons

The key trends of health and vitamins, labelling regulations and
indulgent treats continue to dominate confectionery news headlines
this week.

Gummie candies double up as vitamins ​New sweets contain enough nutrients to double up as vitamin for kids, the manufacturers claim. Aimed at parents who are increasingly worried about childhood obesity and the health problems associated with sweets, Wellesse's Multivitamin Gummies were created "with parents concerns in mind". "We know that parents want to give their kids something healthy to complete their nutritional requirements, but the challenge is to give them a supplement they know their kids will take,"​ said Leslie Ellis, Wellesse brand manager. Made using Maltitol, the gummies are superior to other "kid vitamins" on the market, as most vitamins currently on the market for children have artificial colourings, flavours, and added sugar, Ellis added. Japanese firm accused of inaccurate labels ​One of the most venerable confectionery businesses in Japan could face legal action after accusations that it has used inaccurate production dates on its sweets packaging, according Japenese news reports. Japan Corporate News (JCN) said today that 300-year-old Akafuku has been unfreezing boxes of older sweets made from red bean paste and rice, Akafukumochi, and then stamping new production dates on the packets. "Sales of Akafukumochi boxes with falsified dates amounted to 6,054,459 boxes between September 2004 and August this year, accounting for some 18 percent of the total sold over this period,"​ the newspaper said. Women look for vitamins as well as naughty treats ​A new study suggests that women look for both indulgence and nutritional benefits when reaching for a pick me up chocolate fix. Carried out by Swiss Miss, a US cocoa manufacturer, three out of four women surveyed crave chocolate, however the majority also reach for functional foods to increase their consumption of vitamins and minerals. Sergio Pereira, vice president of marketing, said that women look for the feeling of comfort a chocolate bar can provide, while "vitamin and mineral enrichments are also of importance to this demographic." ​According the Swiss Miss results, 68 per cent of women crave chocolate on a regular basis. Mood swings were the most popular driver for picking up a chocolaty treat, followed by stress, and then "experiencing PMS". However, over 50 per cent of women surveyed said they don't get enough vitamins in their diet, and that they look to get these nutrients in the form of fortified food products and snacks. Thorntonsposts chocolate sales growth ​UK chocolate manufacturer Thorntons yesterday reported that sales grew 28.5 per cent over the first quarter, attributed in part to the dismal weather the country experienced this year. In the trading statement for the quarter for the 14 weeks to 6 October, the company said that total sales amounted to £43m (€61.5m). Sales from Thorntons stores were up 9.6 per cent, while revenues from franchises increased by 39 per cent, the company added. "This increase was partly helped by the unseasonable weather in July and early August,"​ said Mike Davies, Thorntons' chief executive.

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