Facebook chocoholics still not satisfied

By Charlotte Eyre

- Last updated on GMT

Related tags: Facebook, Cadbury

Only two months after Cadbury gave into a Facebook campaign to
re-launch Wispa chocolate bars, members of the online social
networking site are now clamouring for the return of Wispa Gold.

The original chocolate Facebook campaign is clearly not a one-off, and the power given to consumers by social networking sites is likely to have an effect on how confectionery companies market their brands in years to come. There are now several groups on Face book now trying to encourage Cadbury to bring back the bar with a caramel layer, encouraged by the positive outcome of the original Wispa campaign. "Following on from the success of 'Bring back Cadbury Wispa', we now feel we should not settle for second best and push for the Wispa Gold,"​ says the group "Wispa is back - now bring back Wispa Gold" Facebook members have left encouraging comments on the pro Wispa Gold sites; describing the chocolate bar as "heaven", "ruddy brilliant", and "my fave chocolate of all time". What's more, the campaigners show no sign of reaching chocolate satisfaction any time soon, as various members have hinted they want Wispa Mint, white chocolate Wispa bars, and the permanent, rather than temporary, re-launch of the milk chocolate Wispa bars. Cadbury originally announced it would re-launch the Wispa bar in August, after campaigns on various Facebook and Myspace sites led the company to rethink its product range. The chocolate bar had first been pulled in 2003 after two decades of declining sales. "We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to re-launch Wispa,"​ Cadbury spokesperson Tony Bilsborough told the International Herald Tribute at the time. "This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand." ​In response to media queries Cadbury has said in the past that it was not responsible for the Facebook section on Wispa. Social network sites like Facebook and Myspace are increasing being used by companies as a marketing tool, creating excitement about a product. Some companies have been caught out as actually creating sections on such sites, with some comments coming from staff members.

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