Natra profits up after Belgian acquisition

By Charlotte Eyre

- Last updated on GMT

Related tags Chocolate products Private label Brand Marketing Natra

Spanish confectionery firm Natra yesterday posted increases in both
sales and margins, attributed by the company to November's
acquisition of Belgium-based chocolate firm All Crump.

The firm acquired All Crump last October for €45m, taking on board its private label products as well as the chocolate spread brands Palinutta, Patillia and Crumpy. The firm also acquired the Italian brand Nutkao in November, making Natra the second largest chocolate spread manufacturer in Europe after Ferraro, makers of the universally popular Nutella. Chocolate spread sales helped boost Natra's overall sales for the year ending 31 December 2007 by 31 per cent to €384.2m, compared to €292.9m one year previously. Gross margins also went up, increasing 41 per cent to €177.9m, the company said. Natra did, however, decline to reveal its costs for the year. Natra produces 45,000 tonnes of cocoa and chocolate products each year, and recorded profits of €380m in 2007. Every year the company sells nearly 500m chocolate products in Europe; 400m flavoured chocolate products, 80m chocolate bars and 18m boxes of chocolates. The company also said that it will try to increase its presence in the private label brand market, and claims to be present in 20 of the 30 biggest European PLB brands.

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