Biscuits are good for business

By Laura Crowley

- Last updated on GMT

Related tags: Biscuit, Digestive biscuit

When it comes to the crunch, a humble biscuit in the boardroom can
make or break a business deal, say 80 per cent of professionals.

The research conducted by Holiday Inn, part of InterContinental Hotels Group (IHG), found that most respondents consider the quality and type of snack to carry considerable weight in influencing company directors, entrepreneurs and budget holders. Nearly half (47 per cent) of the 1,000 UK business professional participating in the survey said it is very important to serve biscuits during a meeting. Additionally, 58 per cent said biscuits can "positively influence a company's first impressions".​ In fact, biscuits were deemed the second most important aspect when hobnobbing in the boardroom, coming behind only the type of tables and chairs provided. Biscuits were prioritised over the lighting, technology and artwork in the room. The survey helps inform biscuits manufacturers aiming to have a business appeal by demonstrating the features looked for in a meeting snack. "The results show a good quality biscuit can have a weighty impact on business proceedings, while biscuit etiquette is high on the agenda,"​ said Chris Hale, IHG's vice president of marketing and communications"It's incredible to think that important decisions might be made based on a crumbly biscuit."Digestive or Jammy Dodger ​ The classic chocolate digestives proved to be the professionals' preferred biscuit. However, its top status meant it was also considered the biscuit of choice to soften the blow when delivering bad news for 18 per cent respondents. Shortbread came in second for the boardroom's top biscuits, followed by oat biscuits such as Hobnobs, jam rings and then Bourbons. However, crumbly biscuits were found to be a no-go area, with 28 per cent saying they would refuse a biscuit if it looked too crumbly. Biscuit etiquette ​ It seems the nation is divided over dunking rules. The survey found that 48 per cent said they would dunk, while 52 per cent frowned on the act. However, men (55 per cent) are rather more likely to dunk than women (45 per cent). Business etiquette meant that half of professionals would not take more than two biscuits during the meeting, with only 18 per cent saying they would stretch to three. Meanwhile, half said they would decline a biscuit if they were presenting. Also, politeness meant a quarter would wait until someone more senior than them had a biscuit before joining them.

Related topics: Ingredients

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