New Cadbury TV ad to drive dairy milk sales

- Last updated on GMT

Related tags: Cadbury dairy milk, Cadbury plc, Chocolate

UK confectionery giant Cadbury will launch a new TV advertisment from January until late March 2009 to drive sales of its iconic chocolate bar Cadbury Dairy Milk.

Entitled ‘Eyebrows’, the campaign will be supported by a £3.7m (€3.8m) spend behind the TV advertising and a further £1m (€1.1m) spend behind cinema advertising from February.

'Eyebrows’ is the new Glass and A Half Full Production from Cadbury Dairy Milk. Previous productions 'Gorilla' and 'Airport Trucks' have driven awareness of Cadbury Dairy Milk with shoppers which, "when backed by good availability in store last year, continued to drive sales of Cadbury Dairy Milk, the UK’s biggest confectionery brand by more than 1.3 per cent,"​ said Kate Harding, trade communications manager at Cadbury.

'Gorilla', adds the UK chocolate giant, received a number of accolades including the Cannes Golden Lion and the Grand Prix for Best Film in 2008.

Related topics: Manufacturers, Mondelez International

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