UK confectioner secures contract to supply Asda

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Sheffield-based sweets manufacturer Simpkins has reached an agreement to supply leading UK retailer Asda with a range of confectionery products, according to reports.

Simpkins manufactures and distributes high grade glucose products and sugar free confectionery globally.

Sales and marketing director at the UK firm, Caroline Roney, declared herself pleased with the deal and spoke about the firm’s strong brand development: "Beyond our regional success the Simpkins brand is also growing on the world stage, with exports to the Japanese markets at an all time high."

From July 2010, Simpkins products, including three flavours from its traditional range and two from its air land and sea series, will be rolled out across selected Asda stores.

Related topics: Markets, Outsourcing