Odd flavor investments?
The Jacob’s Oddities brand will have three new flavor variants for the New Year derived from consumer research into preferences. Salt & Vinegar, Sour Cream & Chive and Ready Salted flavors will hit the shelves from January in a big to grow the ‘buoyant’ savory biscuits category.
Jon Eggleton said that the savory biscuits segment has benefited from increased snacking occasions and younger consumers. He added that Jacob’s Oddities ‘wide appeal’ has helped generate growth.