Meiji (Japan) – Low-calorie sweets in pouch bags
Japanese chocolate firm Meiji has spotted the growing consumer trend for stand-up pouch bags with the launch of Neo Sweets Chocolate Biscuits.
Each 31g bag contains 139 calories. The company says the product is aimed at women over 20.
Global Confectionery NPD: Stevia Haribo and dental candy Haribo (Germany) – Stevia-sweetened cough jellybeans Peppersmith (UK) ‘Good for teeth’ sweets Meiji (Japan) – Low-calorie sweets in pouch bags Nestlé (US) - Skinny Cow addition Nestlé (UK) – Kit Kat Chunky Mint wins social media race Ferrero (Brazil) – Easter Kinder Eggs Perfetti Van Melle (Germany) Mentos Ingognito soft chews