Nestlé (UK) – Kit Kat Chunky Mint wins social media race
Nestlé has chosen to include Kit Kat Chunky Mint in its permanent range after it was voted the best limited edition variant from four other bars by Facebook users.
The company leveraged social media to determine which of five limited edition Kit Kat Chunkys, mint, choc fudge, coconut and hazelnut, would appeal most to consumers.
Nestlé’s campaign was aimed at 18 to 30-year old male Facebook users, who were encouraged to make their vote on the social media platform or using augmented reality app Blippar.
