Thorntons reports ‘satisfactory’ Easter

- Last updated on GMT

Thorntons laced Easter egg
Thorntons laced Easter egg

Related tags: Chocolate, Economics, Valentine's day

UK chocolatier Thorntons has reported that its Easter trading has been “satisfactory” and will help its profit climb above expectations.

“When combined with similarly satisfactory results from both Valentine's Day and Mother's Day, the Board now anticipates that the pre-exceptional Profit Before Tax for the 52 weeks to June 29th 2013 will be ahead of the current market expectation of £3.1 million,”​ said the company in a trading update.

It added that it remained cautious about the economy’s impact on consumer spending.

The premium chocolate firm is in the process of re-positioning itself as a commercial brand in supermarkets and has been cutting its number of own-stores.

The company’s UK commercial channel now accounts for 44% of sales compared to 34% in the same period last year.

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