Mondelez sponsors British Paralympic Association

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Mondelez sponsors British Paralympic Association
Mondelez International will become a commercial partner of the British Paralympic Association ParalympicsGB team ahead of the Rio 2015 Olympic Games in Brazil.

The deal gives Mondelez sponsorship rights for the British Paralympic Association (BPA) and ParalympicsGB until March 2017.

Mondelez dedicated £50m ($77m) for marketing its Cadbury brand at the London Games last year, where it was an ‘official sponsor’ of the Games as well as Team GB and ParalympicsGB.

Tim Hollingsworth, CEO of the BPA said: “I am delighted that Mondelez International is continuing its support of the BPA. Our partnership has gone from strength to strength since we started working together and we are excited to see how the business will bring this to life over the coming months through some of its household brands, as Cadbury did at London 2012.”

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