Halloween confectionery sales are expected to grow in line with the overall market in Europe, but there are notably differences among EU countries, according to industry association Caobisco.
What are the leading confectioners serving up this Halloween? ConfectioneryNews explores the latest additions to Halloween lineups from big players such as Mars, Hershey and Nestlé.
Consumers desire flavors and packaging that evoke the wider Fall season and not just Halloween, says Hershey as the choc giant introduces a string of products to make the most of the period.
Slow growth in French confectionery runs deeper than the economic crisis since consumers are simply more health-conscious than their European cousins, according to market research.
