Hershey: York Minis and Ice Breakers Cool Blasts
Hershey’s CEO John P. Bilbrey said in July that his company would combat missed sales targets and any resistance to increased pricing with innovation. The US market leader recently introduced York Minis, a bitesized version of its chocolate peppermint brand in a standup pouch that retails at $3.29. Hershey also plans to introduce Ice Breakers Cool Blasts in Fall this year. The dissolvable chews come in spearmint and peppermint flavor and are packaged in a slide pack for $1.99.