Mini frights
Mini Babybel has released limited edition Halloween packaging again this year, after its first designs in 2013. Each babybel wrapper has a different image, with designs including carved pumpkins, ghouls and monsters.
This year consumers can scan the individual wrappers to use an augmented reality and gaming app, where they play as their mini babybel Halloween character.
The brand plans to use the gaming app with its Christmas promotions and other offers in 2015.
