Coca-Cola names Marcos De Quinto as chief marketing officer; Julie Hamilton as chief customer and commercial leadership officer
By Elaine Watson
- Last updated on
Rival Coca-Cola, meanwhile, has appointed Julie Hamilton - currently Coca-Cola CEO Muhtar Kent’s executive assistant - as its new chief customer and commercial leadership officer (effective April 1, 2015); and Marcos De Quinto as chief marketing officer (effective January 2015).
De Quinto, who will succeed chief marketing and commercial officer Joe Tripodi as chief marketing officer in January 2015 (but won't take on his commercial responsibilities), has been president of Coca-Cola’s Iberia business unit & vice president, Europe Group, since 2000.
Previously, he held various division marketing roles across Spain, Southeast & West Asia, Germany, as well as general management roles in Singapore & Malaysia.
"Over his tenure with Coca-Cola, Marcos has been known for his ardent passion for our brands, our business and our system, as well as his strategic capabilities," said Coca-Cola CEO Muhtar Kent.
"Although Marcos' DNA is that of a marketer, he has held a number of leadership roles throughout his career and he will bring a global view with strong operational experience to this key role. Through Marcos' leadership, the Iberia Business Unit has become one of our best marketing centers of excellence worldwide. Our global marketing organization will benefit greatly from Marcos' proven track record of success and his unique combination of world-class operational and marketing expertise."
According to AdAge (click HERE ), De Quinto "isn't well known in marketing circles", and describes himself in his Twitter profile as a "Pirate. I sail without a flag. I'm not trying to convince you of anything, just perhaps make you question what you believe in."