Big Inter-chew: Gum giant talks strategy & innovation in 2015 Wrigley sees recovery after ‘bringing the fun’ back to gum with Juicy Fruit and sours 10-Jun-2015 By Oliver Nieburg Wrigley says marketing dollars and R&D efforts put into its Juicy Fruit brand last year helped win back young U.S. consumers who had moved away from the category and hopes innovations with sour flavors will pull in even more young people.