Coca-Cola’s ‘Share a Coke’ hashtag was met with huge success worldwide. According to brand strategist, Incitrio, this was down to the personal nature of the campaign which shone the spotlight on consumers themselves, making them want to get actively involved by tweeting, liking, sharing (and buying).
“The “Share a Coke” campaign featured personalized Coke bottles and cans with the top 250 most popular teen and millennial names.”
“When people were successful in finding their name on a bottle, they were encouraged to share their find on social mediausing the hashtag #ShareaCoke. This sharing behavior acted as an organic means of spreading brand awareness throughout social mediaplatforms.”