‘Magic’ flavours for candy
Many flavour trends are specific to certain categories - what you see happening in beverages won't appear in confectionery.
In confectionery, it's all about ‘magic’ flavour experiences, said Watkins. "Layered sweets with concealed flavors that either blend or polarize each other – depending on the intention of the consumption experience. These flavour waves are often also defined by the use of colour as the visual aspect makes the consumer anticipate one flavour when in reality the flavour is totally different."
