"Dairy is now opening its options more to being infused with alcohol, addressing the consumers need for more indulgent, premium offerings especially in yoghurts, cream sauces and ice cream," said Watkins from Frutarom.
Karen Stanton, global marketing & branding director at IFF also said that we can expect to see a lot of 'adult only' flavours - less sweet and with alcohol - being launched.
"[But] there is no one category which is used to specifically test out new flavour innovations," she added. "One flavour can act very differently in different ‘end uses'. [For instance] you can’t necessarily use the same vanilla in an indulgent ice cream and in a vodka and expect them to taste the same. So we are actively developing solutions to meet needs across various consumer desires, such as health, indulgence, energy or purity, across many different product forms."