Snack major pladis teams up with Chinese e-commerce giant JD.com

By Gill Hyslop contact

- Last updated on GMT

pladis and JD.com have joined forces to introduce a range of international snacks on the Chinese market. Pic: pladis
pladis and JD.com have joined forces to introduce a range of international snacks on the Chinese market. Pic: pladis

Related tags: European union, Meal, Snack food

pladis, the international snacks arm of Turkey-based food group Yildiz Holding, has struck a sales and product development deal with China’s second largest B2C online retailer, JD.com.

The two companies have joined forces to sell imported snack foods to Chinese consumers via online platforms, including pladis brands from the EU, US, Asia and Middle East like McVitie’s, Ulker, Go Ahead and Godiva.

As part of the agreement, JD.com will offer its 236.5m active customers early access to the snacks while launching them exclusively in China.

The Beijing-headquartered company will also host marketing campaigns to boost pladis brand awareness and boost sales.

International flavors

Both companies will collaborate to develop new products tailored to the tastes of Chinese consumers.

Formerly 360buy, JD.com is a major competitor of the Alibaba-run online retailer Tmall.

The company reported net revenue of RMB76.2bn ($1 11.1bn) for Q1 2017, an increase of 41.2% from the same period last year.

According to Carol Fung, president of JD.com, Chinese consumers are developing an ever-growing appetite for imported products. As such, the deal between her company and pladis will help the country’s consumer explore a whole new range of international snacks.

Related topics: Markets

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