The judges said the dark design gives a premium look to the packaging. LIQ liquorices are handmade in small batches and are available only from selected retailers. The graphic design illustrates the unusual and mysterious concept and legend of the product. The names of the flavors are fitting: Night, Dusk, Moon and Sunrise.
The set consists of one large gift box to hold four small cube boxes with a variety of liquorice flavors. All sets of boxes have a dark black graphic design with bright colours highlighting the texts and logo. A combination of soft touch and UV varnish was applied. All boxes are also printed on the inside in a single color, which varies for each flavor. The high quality cardboard helps to achieve a more natural and matt look and allows for excellent printing quality.
The box has double walls and a glued lid. The small boxes have a double layer of material for the opening to give a rich and aesthetic look and avoid visibility of the white unprinted parts of material. The boxes are produced from eco-friendly material, and no window material is used.
“Liquorice has a ‘you either love it or hate it’ image yet you can’t help but love the package created for LIQ liquorice confectionery,” said Gidda.
“In the primary box are four secondary boxes, each containing a different product but it’s the way these secondary boxes are perfectly fitting into the primary box.
"The double layer of material, soft touch and UV varnish adds to the feel of what looks like a dark and mysterious product offering.”