Colian Holding primarily competes against Mondelēz and Lotte-owned Wedel in its home country’s confectionery space with existing portfolio including Goplana chocolate and sweet treats brand Jutrzenka.
Lily O’Brien’s currently manufactures several types of premium chocolates, including recently introduced gourmet chocolate bars. Upon the acquisition, it will continue to be operated by its current management team, which includes managing director Eoin Donnelly, said the company.
“We selected Colian as the new owner for the business given our shared vision of growing our brand globally,” said Donnelly.
While it only owns a small share of the Irish chocolate category, 80% of Lily O’Brien’s overall sales comes from international markets, according to the company. Additionally, it was the third largest premium inlaid boxed chocolate brand in the UK in 2016, said Donnelly.
“Colian exports to over 60 countries worldwide, providing us with access to potential new markets, and their commitment to new product development and innovation is very exciting for employees and the company,” he said.