Dove interactive Cocoa Farmers Market brings chocolate-making journey to life
Dove Chocolate is highlighting global poverty, and women empowerment, in the cocoa industry with an interactive Cocoa Farmers Market at Santa Monica Place in Los Angeles.
As part of the two-day event, which started yesterday and runs until Wednesday (June 26), the Cocoa Farmers Market tells the story of how Dove sources its highest quality cocoa beans from around the world.
To add some Hollywood glamor to the event actress Minka Kelly will be the official market curator.
Founded in 1945 with the creation of the Care Package, Care is a leading humanitarian organization fighting global poverty. Care places special focus on working alongside women and girls because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year Care worked in 94 countries and reached 80 million people. To learn more, visit www.care.org.
"As a food lover and cook, I'm curious about how my favorite foods are sourced," says Kelly. "I was fortunate to travel with Dove Chocolate to Ecuador last year to see how they source the world's best cocoa beans, and meet passionate farmers who opened their farms and homes to share their craft with me. Now, as the curator of the Cocoa Farmers Market, I'm able to share more about my experiences with this special partnership."
Attendees will also learn about Dove Chocolate’s partnership with Care, a humanitarian organization fighting global poverty in over 80 of the world’s poorest countries.
The partnership empowers women and girls in the cocoa-growing communities of Cote d'Ivoire where 40% of the world's cocoa is sourced. Using donations and cash grants Care enables women in developing countries to begin working in order to support their families and livelihoods.
Following on from the Cocoa Farmers Market, Dove will sell specially marked packages of its bars at CVS Pharmacy locations, from July 22 – August 18, when $1 from each purchase will be donated to Care.