Goupie turns to Amazon to expand its international audience reach
The vegan-friendly, gluten-free range is available in 18 flavors with its 180g Sharing Boxes priced £4 and 80g Goupie Minis for £2.
Global expansion
Grace Simpson, brand manager, Goupie, said it had been receiving a growing number of inquiries over the last couple of years from customers overseas and its current website didn’t have the capabilities to withstand demand.
“We decided Amazon was the natural place to start expanding our audience reach,” she said.
“We launched almost a month ago now, and had some instant sales which was great to see. Since then its been steady but doesn’t seem to have cannibalised our own website sales too much.
“It’s especially exciting to see orders are available across the whole of Europe.”
The Kent-based manufacturer will now update its own website over the next few months so that it has international capabilities, as well as expanding its presence on Amazon.
Website upgrade
“Going forward I think we’ll learn much more about how to be more visible to the public and optimise our product listings in line with Amazon’s requirements,” added Simpson.
“We’re also in the process of customising our storefront which I think will look pretty special once we’re done. We are hoping to launch that in the next few weeks.”
