NCA launches digital resource with information on Easter treats

The National Confectioners Association (NCA) has launched ‘Easter Central​’, a one-stop shop for consumers seeking nutritional and healthy information on chocolate or candy for the Easter holidays.

"Americans look forward to iconic seasonal treats around the Easter holiday, including chocolate bunnies, crème eggs, jelly beans and more​," said John Downs, president and CEO of the NCA. "We are working to ensure that consumers are empowered to make informed choices about their favorite treats this Easter and throughout the rest of the year​.”

The digital resource includes statistics and background information on classic Easter candies as well as assistance for parents as they educate their children on the importance of balance and portion guidance when it comes to treating.

Downs said Easter Central is just one piece of the Always A Treat initiative, a five-year commitment with the Partnership for a Healthier America aimed at providing consumers with information, options, and support as they seek to manage their sugar intake while enjoying their favorite treats.

Additional findings from NCA’s research available on Easter Central include: 

• Two-thirds of Americans will make Easter baskets. The tradition of filling Easter baskets with sweets and treats continues in American households.
• Parents care more than ever about portion size when it comes to treats. 85% of parents say that individual packs and fun size packages will influence the Easter treats they purchase.
• Chocolate eggs and bunnies continue to be America's favorite Easter candy. When it comes to Easter treats, 55% of Americans say chocolate eggs and bunnies are their favorite, while jelly beans and candy-coated eggs are not far behind.