Retail

Big Bear Confectionery rolls out shelf-ready cases for retailers in UK stores

By Anthony Myers contact

- Last updated on GMT

Big Bear Confectionery rolls out shelf-ready cases for retailers in UK stores

Related tags: Retailers, Confectionery

Big Bear brands include Fox’s Glacier, Poppets, XXX Mints and Just Brazils, and are widely stocked across supermarkets, discounters and independent retailers

Big Bear Confectionery, owner of the popular Fox’s Glacier brand in the UK, is rolling out single facing shelf-ready cases across its core lines to retailers nationwide following a successful trial with the Co-op supermaket.

Offering an alternative to hanging confectionery, the new single facing shelf-ready cases are designed to maximise space where it’s at a premium, make it easier for retailers to manage stock and minimise restock time.

Andrew Ovens, marketing manager at Big Bear Confectionery said: “As our centenary year, 2018 was a great year for the Fox’s Glacier brand, with sales up 7% year-on-year and brand awareness standing at 91%

However, talking to independents and symbol groups, it’s clear the need to balance space and range has never been so acute.  There’s a definite move towards retailers looking for alternatives to hanging bags, so having successfully trialled single facing shelf-ready cases with the Co-op estate, we’re now rolling out the new single facing cases of 10 to stores nationwide​.”

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