Prosweets/ISM 2020
Brazilian confectionery included in top innovations at this year’s ISM in Cologne
Three Brazilian companies will be among the top innovations at this year’s ProSweets/ISM fair in Cologne after being selected to display in the ISM New Products Showcase.
The country’s top confectionery brands - Divine, Garoto and Jazam - will be included and are part of the Brazilian delegation at ISM, comprised of 19 confectionery and biscuit companies.
Divine presents two chocolates at the New Product Showcase: Healthy, an organic chocolate with 62% cocoa in 40g bars, was designed to bring more nutritional benefits, a spokesperson claimed, and is made of selected organic ingredients from sustainable farms that protect the environment and promote social responsibility. The packaging uses recycled material with FSC certification (Forest Stewardship Council).
The other innovation by Divine is a white chocolate bar with 30% cocoa sugar and lactose free. Like all Divine products, both chocolates are gluten free, contain no hydrogenated fat and are Halal certified.
Traditional chocolate maker Garoto is launching Goiabada, a new chocolate bonbon filled with the typically Brazilian guava sweet. The bonbon becomes part of the traditional Yellow Box, the well-known box of bonbons from Garoto.
Jazam will showcase its Croc Churros, a churros-flavored bar with caramel filling. The bar is crispy and light, with only 42 calories as it is roasted and not fried like traditional churros. It is also gluten free as it is made from rice flour.
“The participation of three Brazilian companies in the New Products Showcase is a reward for years of investment in innovation by the Brazilian confectionery industry,” ABICAB President, Ubiracy Fonsêca said.
An international independent jury appointed by the fair will choose the three most innovative products among those on display at the New Products Showcase, Hall 2.2.
The Brasil Pavilion, is in Hall 3.1, organized by ABICAB (Brazilian Chocolates, Peanuts and Candies Manufacturers Association) and ABIMAPI (Brazilian Manufacturers Association of Biscuit, Pasta and Industrialized Bread & Cakes). The initiative is part of the Brasil Sweets and Snacks project, a partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
