‘No shortage of Easter eggs this year’

“While there are sensible restrictions around this year’s stay-at-home Easter, and despite unconfirmed reports of Easter egg hoarding, the industry expects there to be no constraints on the supply of Easter eggs and chocolate bunnies​,” said Tim Piper, head of Australia’s national employer association Ai Group’s Confectionery Sector.

“The unique circumstances of Easter 2020 should be seen as an opportunity for families to look for more creative ways to keep Easter traditions alive​, but there will be no shortage of Easter eggs this year​.”

Be treatwise is an Australian industry initiative to provide consumers with information to help explain the place of confectionery as a treat food, that can be enjoyed as part of a healthy balanced diet and active lifestyle.

Piper said the iconic Easter egg and chocolate bunny remain among Australia’s best-selling Easter chocolate products and there are also a variety of new products to choose from online this year.

“We all need to be practising social distancing and Easter is no exception. So, sadly, there will be no parties or big family events and your children will, more than ever, be looking for different ways to celebrate the festive occasion​.

“There is nothing stopping the creation of an Easter hunt around your house or garden or immersing the kids in some creative Easter chocolate treat making​."