Manufacturing

M&M’s Pretzel production launched in Australia on World Chocolate Day

By Anthony Myers contact

- Last updated on GMT

Mars Wrigley Australia has expanded its production for the M&M's Pretzel line. Pic: Mars Wrigley Australia
Mars Wrigley Australia has expanded its production for the M&M's Pretzel line. Pic: Mars Wrigley Australia

Related tags: Mars wrigley confectionery

Mars Wrigley Australia invests more than AU$300,000 in new equipment to make M&M’s Pretzel in regional Victoria.

Mars Wrigley Australia is celebrating World Chocolate Day by announcing it has bolstered its local manufacturing capability in Ballarat, Victoria, by investing over AU$300,000 (US$207,000) to bring new technologies to its production.

The investment enables Mars Wrigley to produce M&M’S Pretzel locally, bringing the salty and sweet treat to Australia for the first time.

With M&M’S Pretzel the latest addition to its local production line, the Ballarat factory currently has the capacity to produce over five billion M&M’s.

Equipment upgrade

The latest equipment upgrade is part of a broader AU$37m investment Mars Wrigley Australia has committed to in 2020 – enabling the manufacturer to continue to upgrade the factory to future-proof and advance its local manufacturing capability.

Andrew Leakey, general manager, Mars Wrigley Australia, said: “We are dedicated to continuing to support Australia’s manufacturing sector and invest and innovate in infrastructure, equipment and processes at our local factories to ensure they remain world class. This latest project is part of our long-term ambition to continue to drive and develop our core bitesize brands that we manufacture locally in Ballarat​.”

The investment follows the Ballarat factory’s 40th anniversary, which it celebrated in November last year, and builds on the $14m invested into the Ballarat factory to maintain and upgrade its operations in 2018.

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